My Digipak

This is my final digipak for my music video. This will hold the CD which will have the song on it. It fits with the theme and colour scheme of the rest of my final products and features some of the same images. This helps the audience connect all three products in their minds. It is bold and stands out especially the spine as this is the first thing that the audience will see. It will appeal to my target audience because it is modern and simple. It will appeal to my primary target audience because it has modern features such as the layout of the pictures and the layout of the writing. It will appeal to my secondary target audience because It features pictures that they can relate to as well as the font being easy to read. For example to picture on the front cover is of an old news stand that would have been around in the war. This will remind my secondary target audience of their childhood. 

Feedback 

James Wood (18) - I like this digipak because it is very bold and eye catching. I can clearly see the connection between this and the magazine advert and the music video. I like the theme and the writing in italic makes it look consistent. I think that this appeals to the target audience very well.