Ed Sheehan - Divide Album Deconstruction (Digi Pak)

I deconstructed the album/Digipak Divide by Ed Sheeran and look at how it creates reprenttion using layout, colour, imagery and content. I looked into how they targeted both their primary and secondary. I looked at the overall representation of the album/Digipak and deconstructed it looking at semiotics. This deconstruction has helped me to beignet decide on the target audience for my product.