Brief
1. A promotion package for the
release of an album, to include a music promo video, together with two of the
following three options:
• a digipak for the album’s release;
• a magazine advertisement for the digipak.
Ed Sheehan - Divide Album Deconstruction (Digi Pak)
I deconstructed the album/Digipak Divide by Ed Sheeran and look at how it creates reprenttion using layout, colour, imagery and content. I looked into how they targeted both their primary and secondary. I looked at the overall representation of the album/Digipak and deconstructed it looking at semiotics. This deconstruction has helped me to beignet decide on the target audience for my product.
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